Codere unified AI search optimization and community authority into one execution workflow
Codere is one of the leading online gaming and sports betting companies serving millions of users across Latin America and Europe. Competing in one of the most competitive digital markets, the company invests heavily in SEO, affiliates, content and brand marketing. As AI search and community-driven discovery became increasingly important, Codere wanted a solution that could improve visibility while strengthening authority across multiple channels.
The challenge
Codere already had an experienced marketing and SEO team, but AI search introduced a new set of challenges. Existing AI visibility platforms generated reports but did not help execute improvements. Technical AI optimization required coordination across multiple internal departments. Community discussions on Reddit often ranked on the first page of Google and heavily influenced both human buyers and AI recommendations. Building authority through communities required significant manual effort and continuous engagement. SEO, AI visibility, content and community management operated as separate workflows. The team wanted one platform that could connect all of these activities into a measurable growth engine.
What LightSite AI implemented
LightSite AI became the execution layer connecting technical optimization, AI search visibility and community authority. The platform continuously scanned ChatGPT, Gemini, Claude and Perplexity across commercial betting and gaming queries, identified recommendation gaps where competitors were being cited instead of Codere, connected structured data, AI sitemaps and AI discovery endpoints, generated prioritized technical and content recommendations, identified high-value Reddit discussions and community opportunities, produced authentic community engagement plans designed to build long-term authority rather than spam links, and connected AI bot analytics, organic traffic and community performance into one workflow.
Results
- Seamless enterprise deployment across multiple internal teams with minimal operational overhead.
- Actionable AI optimization — replaced static dashboards with prioritized actions.
- Community-driven authority — first-page Google visibility through strategic Reddit engagement.
- One connected workflow — technical optimization, AI visibility, content and community unified.
- Switched from a previous AI search vendor after seeing measurable practical value.
Why it worked
Modern buyers do not rely on a single source. They ask ChatGPT for recommendations, search Google, read Reddit discussions and compare opinions before making decisions. LightSite AI helped Codere optimize for that entire journey by connecting technical AI optimization, content, community engagement, authority, AI visibility and organic growth. Rather than simply tracking mentions, the platform continuously improved where and how the brand appears across AI search and trusted online communities.
Customer quote
"I find the service and platform of LightSite AI to be great, and I see good results from using it. The integration was pretty straightforward, even though we had to involve several internal departments. I also appreciate that LightSite AI provides actionable items, not just recommendations — that was a major reason we switched." — Yoni Bar, SEO / ASO Administrator, Codere
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