TitanDXP increased organic traffic by 11% and improved AI visibility by 38% in the first quarter
TitanDXP is a Digital Experience Platform helping enterprises build and optimize high-performance digital experiences. As AI search became an increasingly important acquisition channel, the team wanted to understand not only how often the brand appeared in AI recommendations, but why competitors were being selected instead and what actions would actually improve visibility.
The challenge
TitanDXP had a strong SEO foundation and an experienced marketing team, but AI search introduced an entirely new layer of complexity. The team had no visibility into how ChatGPT, Gemini, Claude and Perplexity interpreted the brand, no practical way to identify why competitors were being recommended instead, technical AI optimization required manual research and implementation, content planning relied heavily on assumptions rather than real AI demand, AI bot behavior, human traffic and content performance lived in different systems, and competitive intelligence existed but wasn't connected to execution. The result was plenty of data but very little direction.
What LightSite AI implemented
LightSite AI connected technical optimization, competitive intelligence and AI visibility into a single execution workflow. The platform continuously scanned hundreds of AI search queries across ChatGPT, Gemini, Claude and Perplexity, identified where TitanDXP was being overlooked and where competitors dominated recommendations, connected structured data, AI sitemaps and machine-readable discovery layers, monitored AI bot extraction patterns together with human engagement signals, prioritized content opportunities based on real visibility gaps, and generated actionable recommendations instead of static reports.
Results
- +11% organic traffic in the first quarter — sustainable growth without significantly increasing content production.
- +38% increase in AI mentions — substantially stronger visibility across major AI platforms.
- +8% overall AI visibility improvement across AI search experiences.
- Competitive intelligence that drives action — prioritized recommendations to close visibility gaps.
- One connected workflow — technical optimization, AI discovery, bot analytics and content planning unified.
Why it worked
Most enterprise SEO strategies focus on rankings. TitanDXP shifted its focus toward recommendation visibility. By combining structured data, AI discovery infrastructure, competitive intelligence and continuous optimization, the company improved how AI systems understand, extract and recommend its content. Rather than creating more content, the team created better opportunities for AI systems to discover and cite existing expertise.
Customer quote
"LightSite AI helped us improve our website readability for AI engines and truly understand how we perform in AI search — and what to do about it." — Nikola I., Off Page SEO / AEO Expert, TitanDXP
Explore more customer case studies, see how the platform compares in our dashboard vs. agent breakdown, or run a free AI visibility check.