AI Search Measurement Is Broken. What Now?

LightSite AI is a platform for AI search infrastructure and execution. This page hosts a Search Engine Journal webinar about what marketers should actually measure in AI search, including AI bot activity, pages consumed by AI, human visits from AI environments, and AI CTR.

Free AI search diagnostics

• Website AI Readiness Test — benchmark your site for LLM retrieval and indexing
• AI Slop Detector — identify low-value generative content patterns
• AI Bot Crawlability Test — verify AI bot access and structured data visibility

What AI CTR means

AI CTR is the ratio between machine attention and human traffic from AI environments. It is contextual: the same number signals different problems depending on bot intent mix, off-site signals, and whether bots are training on your site or retrieving it to answer live queries.

Register for the Search Engine Journal webinar or book a free AI visibility audit with the LightSite team.