See what AI reads, follows, and does on your site.

AI bot analytics should show more than a ping. LightSite measures page-level AI impressions, extraction paths, human visits, and the actions taken by the new AI-assisted buyer.

Four questions AI traffic analytics should answer

  1. Did AI reach the page? Count identifiable crawler visits by page, assistant, time, and response.
  2. What did it read and use? See extraction patterns, pages skipped, content paths, and whether assistants consumed answers and skills served through LightSite. Canary markers connect deeper reads into a journey.
  3. Did that attention create demand? Measure people arriving from ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI answers.
  4. What did the new buyer do next? Follow pages opened in order and measure forms sent, contact clicks, calls to action, and visits to booking, checkout, contact, or pricing pages.

Coverage follows the buyer

LightSite reports identifiable traffic connected to OpenAI and ChatGPT, Google and Gemini, Anthropic and Claude, Perplexity, Microsoft Copilot and Bing, plus other verified AI crawlers. Each source remains separate because each one crawls, cites, refers, and acts differently.

Turn traffic into a marketing decision

Find pages building authority, repair weak extraction paths, invest in content that earns qualified visits, and remove the point where an agent journey stops. LightSite records that an action happened, not what someone typed into a form.

Frequently asked questions

What is AI bot analytics?

AI bot analytics measures identifiable AI crawler visits to your pages, including what was accessed, skipped, and followed. LightSite connects that activity with human referrals and AI agent actions.

Is an AI bot visit an impression?

Yes. An identifiable AI crawler visiting a page is a direct, countable impression. It does not prove a citation by itself, but it proves the page was accessed.

How does LightSite follow an AI journey?

LightSite combines page-level requests with clear session signals and canary markers attached to served content. That shows the sequence of pages and LightSite-served answers or skills used, without exposing internal addresses.

Which AI crawlers does LightSite cover?

Coverage includes identifiable traffic connected to OpenAI and ChatGPT, Google and Gemini, Anthropic and Claude, Perplexity, Microsoft Copilot and Bing, plus other verified AI crawlers. Reporting stays separate by source.

What counts as an AI agent action?

A form sent, an email or phone click, a meaningful call-to-action click, or opening a booking, checkout, contact, or pricing page. One or more actions makes that agent session a conversion.

Does LightSite read form contents?

No. LightSite records that an action happened and may record the clicked button label. It does not collect what someone typed into a form.

See the full measurement model on the AI brand visibility platform page or read how hotels track AI booking agents.