See what AI crawlers read. Improve how they access your site.
LightSite combines infrastructure and analytics. See when crawlers from ChatGPT, Gemini, Claude and Perplexity reach your pages, what they read, and where access fails. Improve how your business information is delivered, then measure what changed.
Infrastructure + analytics
Measure the gaps. Improve the delivery. Check again.
Analytics shows blocked requests, skipped pages and reading patterns. LightSite infrastructure helps deliver your business information and maintain crawlability, schema, metadata and redirects—so the work does not end with a report.
Prioritize the pages that matter, improve their access and information, then compare crawler responses and reading patterns after the change. Easier access is not a promise of citations.
Explore how LightSite delivers your website information .
Four questions AI traffic analytics should answer
- Did AI reach the page? Count identifiable crawler visits by page, assistant, time, and response.
- What did it read and use? See extraction patterns, pages skipped, content paths, and whether assistants consumed answers and skills served through LightSite. Canary markers connect deeper reads into a journey.
- Did that attention create demand? Measure people arriving from ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI answers.
- Where is access breaking down? Compare response codes and changes in crawler activity by page and source. Prioritize access problems on important pages before spending more on content.
Coverage follows the buyer
LightSite reports identifiable traffic connected to OpenAI and ChatGPT, Google and Gemini, Anthropic and Claude, Perplexity, Microsoft Copilot and Bing, plus other verified AI crawlers. Each source remains separate because each one crawls, cites, refers, and acts differently.
Turn traffic into a marketing decision
Find pages gaining crawler attention, repair weak extraction paths and failed requests, and invest in content that earns qualified human visits. A crawler request alone is not proof of a citation.
Frequently asked questions
How does LightSite help improve crawler access?
LightSite combines crawler analytics with infrastructure for delivering business information and maintaining crawlability, schema, metadata and redirects. Use reading and response patterns to prioritize changes, then compare access afterward; better access does not guarantee a citation.
What is AI bot analytics?
AI bot analytics measures identifiable AI crawler visits: which sources reach your site, which pages they request, and patterns in access and extraction. Human referrals are reported separately from crawler requests.
Is an AI bot visit an impression?
Yes. An identifiable AI crawler visiting a page is a direct, countable impression. It does not prove a citation by itself, but it proves the page was accessed.
How does LightSite follow crawler reading patterns?
LightSite combines page-level requests with clear session signals and canary markers attached to served content. That shows the sequence of pages and LightSite-served answers or skills used, without exposing internal addresses.
Which AI crawlers does LightSite cover?
Coverage includes identifiable traffic connected to OpenAI and ChatGPT, Google and Gemini, Anthropic and Claude, Perplexity, Microsoft Copilot and Bing, plus other verified AI crawlers. Reporting stays separate by source.
How is this different from AI agent journey tracking?
Bot analytics focuses on crawler access and reading behavior. AI agent journey tracking measures on-site actions such as CTA clicks and form submissions; a recorded action alone is not proof of a purchase.
Does a crawler visit prove a citation?
No. A request proves that a page was accessed, not that ChatGPT, Gemini or Perplexity cited it. Use citation monitoring alongside crawler analytics to compare the two.
Reading is not the same as taking action
This page covers who visits and what they read. For CTA clicks, phone and email clicks, form submissions, and the page sequence behind them, explore AI agent journey tracking , see the full measurement model on the AI brand visibility platform page, or read how hotels track AI booking agents .