The AI Bot Traffic Index — the marketing KPI for AI search.

AI assistants often crawl your site before humans ever land on it. The AI Bot Traffic Index measures the share, mix, and trend of AI crawler, agent, and AI-related requests hitting your website — including GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, ChatGPT-User, PerplexityUser, and more.

Unlike GA4, which misses most AI bot activity because it depends on JavaScript, the AI Bot Traffic Index treats AI bot traffic as a first-class marketing signal. It shows which pages AI systems actually consume, which engines are engaging with the site, when crawler demand is rising or falling, and whether bot activity is turning into AI referrals, citations, and conversions.

Why LightSite is positioned to publish this

LightSite is one of the few platforms that can connect AI bot traffic, AI referrals, visibility scans, technical implementation, content execution, community campaigns, and conversion outcomes in one dataset. We're installed across 150+ customer sites, track millions of AI bot interactions from Scuderia Ferrari, Splenda and SlimFast to lean B2B marketing sites, and aggregate signals from 4,000+ additional domains analyzed with our free GEO Checker.

How to make it actionable

Baseline crawler share weekly by engine, alert on drops in GPTBot or ClaudeBot activity, map crawler spikes to content updates, and attribute conversions to AI-referred sessions.